For real! Yup, it’s true, with a total of 139 years combined shop experience!

Mark Holt

If you’ve ever ridden in Nelson, you’ve probably heard of or met Mark Holt. Considered by many to be one of the founders of Nelson-style riding, Mark has a vast knowledge of local trails and a friendly, laidback approach to life. When he’s not in the shop, Mark can be found on his bike or with shovel and chainsaw in hand, maintaining many of Nelson’s great trails. That is until the snow flies, then look for Mark in the steep and deep Whitewater powder.

Jeff Grosch 

Starting out in the ski and board shops of Whistler, it wasn’t too long before he turned his back on the hectic pace and packed up life, wife and family and moved to Nelson. After working in the local sport retail market, Jeff saw an opportunity to control his own destiny so in 1995, he and Mark founded The Sacred Ride in a basement on Baker Street. Seven years later, Jeff splits his time between his family, his friends, the shop and the sports he loves.